Bloomberg follows paywall trend at Businessweek

Print and digital ad pressures push publishers to chase alternative revenue streams

Bloomberg is putting Businessweek behind a paywall as Michael Bloomberg’s financial news and information company looks to shift the magazine’s main source of support from its advertisers to its readers.

The 88-year-old financial magazine expects to have fewer subscribers but charge them more. It is the latest publisher to seek an alternative revenue stream as it faces an erosion in print advertising and the digital ad duopoly of Google and Facebook.

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