Bloomberg’s Harder Sell

On a sweltering Saturday in June in Istanbul’s old city, Michael R. Bloomberg, power-dressed in a dark blue suit, monogrammed white shirt and cuff links, sat down to a late-morning breakfast with local antismoking activists on a rooftop overlooking the glittering Sea of Marmara.

The group, which included Turkish doctors and public health officials, had gathered to celebrate the surprising success of a campaign to persuade Turks, notorious for their love of tobacco, to smoke fewer cigarettes.  It was a campaign formulated and funded by Bloomberg Philanthropies, the charitable foundation of Mr. Bloomberg, the former mayor of New York. 

Read the full story here:  https://www.nytimes.com/2014/08/24/business/international/michael-bloombergs-harder-sell.html

 



COOKIE AND PRIVACY POLICY
By clicking on the proceed button, you are confirming that you have read and agreed to our cookie and privacy policy.