Bloomberg’s New Paywall Will Charge Users $35 a Month

For more than a decade, Bloomberg has allowed readers to devour journalism on its consumer-facing website at no charge, in the hopes of burnishing its brand, generating advertising dollars and complementing its core terminal business.

Now that strategy is changing.

The global financial-news company is announcing Wednesday the start of a metered paywall that charges users for access to and the company’s consumer news apps.

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