Bloomberg LP built its multibillion-dollar business selling high-priced data terminals to institutional customers such as financial-services companies. These days, it is focusing much of its energy on reaching media consumers.
Bloomberg’s sophisticated terminals, which provide reams of financial data as well as reporting from Bloomberg News, account for most of the $10.5 billion in revenue the company brought in last year, according to research firm Burton-Taylor International Consulting. But the growth of the terminal business has slowed. In recent years, the company has given renewed focus to developing its consumer-media business, which could have greater growth potential.
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