17 May 2017 Business Insider now has a 40-person research group and 7,500 subscribers

Back in 2013, Business Insider started its fledgling research unit, BI Intelligence, as a way to get direct revenue from readers. Over three years later, BI has grown its research group to 40 people, with 7,500 subscribers for $2,500 memberships, and it’s adding its own proprietary research panel, BI Insiders, a 15,000-person research panel, to the mix.

Read the full story here:  https://digiday.com/media/business-insider-now-40-person-research-group-7500-subscribers/