This Burton-Taylor Company Focus investigates reports in September 2020 that the world’s largest Media Intelligence provider, Cision, and the second-largest provider, Meltwater, have been planning to merge.

The report summarizes published media reports and Burton-Taylor findings regarding a potential deal, considers what shape a combined entity might be expected to take, provides profiles of the two companies, looks at the recent history of Cision, including its acquisition by private equity firm Platinum Equity, and analyzes the financial performance and debt funding history of Meltwater.

It then provides perspectives on the market share of the two providers, highlighting market segments and regions where a combination of the two companies could have the potential to create notable concentrations.

It explores the market effects of previous divestments and highlights potential market concentration resolution models from adjacent areas of the information industry.

Finally, the report gives Burton-Taylor’s view of the potential impact of a combination of Cision and Meltwater on the Media Intelligence/PR Software and Information marketplace.

This 67-page analysis is sufficiently detailed to allow Media Intelligence and Public Relations Software/Information providers to understand the possible impact of a merger, overall and within the potentially most-affected market segments and regions.

It also provides insight to investors in the industry and their advisors, helping them to make better-informed, more confident and more appropriate investment decisions.

CRITICAL: This report does NOT carry “enterprise” distribution rights. It may be shared with up to five users, within the same firm, via customized PDF files. Should you require enterprise distribution rights or the right to share the report with other firms, please email for pricing.

Other key Media Intelligence and PR Information/Software industry updates:

Burton-Taylor has published in-depth studies of multiple Media Intelligence and PR Software/Information companies and industry surveys. To view a complete list of Media Intelligence/PR Software service content, please look here.

  • Private Equity Firms
  • Investment Bankers
  • Press Release Distribution Solution Vendors
  • Social Media Management Solution Vendors
  • Integrated PR Management Solution Vendors
  • Media Analysis Solution Vendors
  • Journalist/Key Influencer Contact Management Solution Vendors
  • Media Monitoring Solution Vendors
  • Product Managers
  • Marketers
  • Sales Managers
  • Strategists

This report may be shared with “up to five users, within the same firm”.

Should you require enterprise distribution rights, the right to share the report or data with other firms, or the right to use the report or data in regulatory filings or publicly available marketing materials, please email for pricing.

This report costs $2,800 and is available for immediate purchase and download.

This Burton-Taylor report is delivered in pdf format.  After your order is placed you will be notified with instructions for downloading an ID/PW protected pdf file for each of recipients sharing within your firm.


Want even more value? Purchase prior year B-T reports at discounted prices.

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