Media Intelligence Company Focus – Cision-Platinum Equity Acquisition Agreement
Cision has announced that it has agreed to be acquired by an affiliate of Platinum Equity in a transaction valued at USD2.74 billion.
This expanded 58-page Burton-Taylor Company Focus report, based on exclusive proprietary research, looks at the drivers behind the transaction, sets out the basics of the deal and explores the potential impact on the market.
It digs into the detail of Cision’s M&A spending history and the evolution of its share price and ownership since its IPO in 2017. It also gives an updated analysis of Cision’s organic growth, debt ratios and new-product monetization relative to earlier expectations.
The report now includes extensive insights into the sale process, including price points offered at various points and reasons why many potential acquirers ultimately declined to bid for the company.
There is also new information on Cision’s expectations for revenue from new PR attribution services and from cross-selling and upselling of services, as well as details of downward revisions to the company’s revenue and profitability projections during 2019.
Finally, the report analyses the market and competitive landscape for Cision’s most recent service offerings and gives Burton-Taylor’s view on the drivers for the deal and its impact on the Media Intelligence/PR Software and Information marketplace.
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For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2019 – Key Competitors, Global Market Share 2018, Global Segment Sizing 2018, Global Market Trending 2014-18, Global Segment Trending 2014-18 report here.