It is the 12th company Cision has acquired since the combination of Cision and Vocus in 2014.
Cision has agreed to acquire analytics provider TrendKite for $225 million, building on its efforts to consolidate the market and eliminate data fragmentation.
After the deal closes, TrendKite CEO Erik Huddleston would become president of Cision. TrendKite would initially operate as a standalone application, but Cision is planning to integrate it into the Cision Communications Cloud as it attempts to build an all-in-one platform.
Huddleston wasn’t immediately available for comment.
The integration of TrendKite’s platform and Cision’s attribution technology would create a more sophisticated measurement system and improved media monitoring and analysis, Cision said in a statement. TrendKite’s social influencer management would add another layer to Cision’s Influencer Graph and enhance the company’s insights, according to the statement.
Read the full story here: https://www.prweek.com/article/1523713/cisions-shopping-spree-continues-acquires-trendkite-225-million