Companies to Watch – Isentia
Isentia is the leading provider of Media Intelligence services in the Asia-Pacific region. After many years of growth, the company has made a number of negative announcements in recent months, mainly resulting from its decision in 2015 to diversify into the adjacent area of content marketing.
This Burton-Taylor Companies to Watch report on Isentia reviews key developments at the company, including major events and announcements since early 2017, share price evolution, revenue and profitability trends and latest performance.
The report, published alongside an in-depth Burton-Taylor “Buyer’s Guide” product review of Isentia Mediaportal, identifies the key issues and challenges currently facing Isentia and puts recent developments at the company into context in relation to its key competitors.
The Burton-Taylor Companies to Watch report then assesses whether Isentia will be able to put the difficulties of its excursion into content marketing behind it and settle back down to revenue and profitability growth, either as a public company or in another configuration.