Company Focus – Cision Acquires TrendKite and Falcon – Why? What Next?
Cision entered 2019 with two high-profile acquisitions: social media company Falcon.io and digital PR technology company TrendKite. It has also now reported its 2018 results, updated its guidance for 2019 – and has been the subject of media reports saying that it is holding discussions with private equity firms about a potential sale.
This 41-page Burton-Taylor Company Focus report, based on vendor interviews and exclusive proprietary research, analyzes the drivers that led Cision to buy Falcon and TrendKite and sets out Cision’s intentions for its newly acquired assets. In particular, it probes into Cision’s reasons for paying such a high multiple for TrendKite.
It also looks at Cision’s recent financial performance and reviews its latest achievements regarding organic growth, new product revenue and debt ratios, relative to previous expectations – providing background context for the recent sale rumors.
Finally, the report gives Burton-Taylor’s view on the impact of the Falcon and TrendKite acquisitions on the Media Intelligence/PR Software and Information marketplace.
CRITICAL: This report does NOT carry “enterprise” distribution rights. It may be shared with “up to five users, within the same firm” via customized pdf files. Should you require enterprise distribution rights, the right to share the report or data with other firms, or the right to use the report or data in regulatory filings or publicly available marketing materials, please email email@example.com for pricing.
For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2018 – Key Competitors, Global Market Share 2017, Global Segment Sizing 2017, Global Market Trending 2013-17, Global Segment Trending 2013-17 report here.