Company Focus – Cision Acquisition/Prospectus Analysis
Leading global Media Intelligence company Cision has announced that it has agreed to acquire privately held French company L’Argus de la Presse. A detailed prospectus has also been filed in support of Cision’s plans for a public listing.
Burton-Taylor has drawn on its extensive knowledge of the European Media Intelligence market to provide a detailed analysis of the Argus acquisition and its impact on the competitive landscape, both in France and at a global level.
The analysis includes a profile of Argus; a detailed account of Cision’s rationale for buying it, based on an interview with Cision CEO Kevin Akeroyd; a timeline of key events relating to the Media Intelligence market in France; a segment-by-segment analysis of the competitive environment within that market; and a look at the implications for those seeking to support multinational companies with global, multilingual content needs.
The new research also highlights key information in the Cision listing prospectus regarding:
- recent Cision financial performance, in 2016 and in Q1 2017
- future acquisition and geographic expansion plans
- assumptions behind revenue growth forecasts
- longer-term market ambitions
- caveats and comments relating to projections for revenue growth, operating results and other key issues
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Until recently the latest available group accounts for Meltwater (the third-largest Media Intelligence vendor in the world and a particularly significant provider of media monitoring services)were for the year ended 2010, filed in 2014.
In April 2017, Meltwater filed its group accounts for the years 2011-15, containing significant new information on the company’s recent financial history. Burton-Taylor has undertaken an in-depth analysis of these filings and other related materials and published the exclusive report “Company Focus – Meltwater Finally Files Financials” which includes a detailed analysis of Meltwater’s recent revenue trends, profit/loss history, borrowings and repayments.
The detailed Company Focus – Meltwater Finally Files Financials report may be purchased here.
For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2017 – Key Competitors, Global Market Share 2016, Global Segment Sizing 2016, Global Market Trending 2012-16, Global Segment Trending 2012-16 report here.