Company Focus – TrendKite Acquisitions Expand Its Social Offerings
Fast-growing Media Intelligence provider TrendKite recently acquired social influencer database company Insightpool and social analytics provider Union Metrics, in its first acquisitions.
This 30-page Burton-Taylor Company Focus report, drawing on interviews with TrendKite and additional Burton-Taylor research, explores the background to the acquisitions and describes how TrendKite plans to build the new assets into its product and sales strategy.
The report also digs into other recent developments at TrendKite, including its press release analytics partnership with Business Wire and its new “Story Kit” journalist pitching tool.
The research report also includes company background information on TrendKite and its two acquired companies, together with a timeline of key developments. It concludes with Burton-Taylor’s assessment of TrendKite’s strategy, market positioning and product differentiation.
CRITICAL: This report does NOT carry “enterprise” distribution rights. It may be shared with “up to five users, within the same firm”. Should you require enterprise distribution rights, the right to share the report or data with other firms, or the right to use the report or data in regulatory filings or publicly available marketing materials, please email firstname.lastname@example.org for pricing.
For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2018 – Key Competitors, Global Market Share 2017, Global Segment Sizing 2017, Global Market Trending 2013-17, Global Segment Trending 2013-17 report here.