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Venture capital/private equity firms, like Battery Ventures, use Burton-Taylor consulting services to complete deep due diligence into the China market data, or other new and opaque markets, to ensure they fully understand the competitive landscape before they invest.
Major exchanges in Europe, Asia and the Americas, use B-T consulting services to quantify key target market sizes, competitors and growth rates to serve as foundation for investment or divestment strategies.
Global consulting firms, like PriceWaterhouseCoopers, use Burton-Taylor consulting services when they aspire to create new practices in emerging markets such as China, to forecast the evolution of that market and to target primary and secondary opportunities.
Large and small data vendors use B-T consulting services to measure and prioritize market growth prospects, to define target user groups and needs, and to prepare sales tools.
The Burton-Taylor proprietary Hourglass AnalysisTM methodology provides a structured, yet customizable consulting approach that helps companies dramatically improve three critical business disciplines; Market Intelligence, Strategic Planning and Revenue Generation.
Hourglass AnalysisTM creates an incredibly detailed set of market, competitor and user needs for your industry, which forms the foundation of your growth strategy.
After defining the strategy, Hourglass AnalysisTM results in a clear set of detailed actions to implement your plans and ensure go-to-market success.
Burton-Taylor Consulting Services support the unique Market Intelligence, Strategic Planning or Revenue Generation needs of your business and equip you to achieve faster and more profitable results.
Determining differentiation – What will separate your company’s offering from that of the competition?
Defining the plan – How much will it cost and how much will it return?
Crafting the first requirements to meet the target needs – What must we “build” to capture the target revenue?
Exploring potential external relations to shorten delivery timescales or improve efficiency – Are there existing companies with market share, competencies or IP that you can leverage?
Considering the fastest ways to market – Is the highest probability of success through your existing sales organization, a new internal team or through channel partners?
Defining the specific tactics to generate the highest revenue within the shortest period – Where will you “attack”, what will you charge, how will you present your unique value proposition and why will it work?
Authoring a Sales Tool Kit that quickly and easily equips sales teams to produce – How do we bring together user needs, value proposition, pricing, competitive advantage and sales messaging in a form that is easy-to-use?
Preparing a curriculum that ensures success – Which training tools will be most effective in delivering a confident, consistent, urgent sales team.
Turning the idea into profit.