German-Language Market For Media Intelligence/Public Relations Software Exceeds $330 Million in 2019: New Burton-Taylor Report

LONDON and NEW YORKApril 1, 2020 /PRNewswire/ — The market for Media Intelligence solutions for public relations professionals in German-speaking areas is growing strongly, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s Data & Analytics division).

The report analyzes the market for media monitoring, media analysis, journalist databases, press release distribution and social media solutions in the German-speaking countries of GermanyAustria and Switzerland (collectively known as the DACH countries).

“Revenue for Media Intelligence solutions targeted at the DACH region is growing strongly, as firms identify unique services they can offer in the region,” said report contributor Chris Porter, Director at Porter Walford Consulting and a consultant to Burton-Taylor.  “A number of well-established and emerging local firms are seeing surging revenues but surprisingly there is little penetration from leading global Media Intelligence providers.”

“There is significant opportunity for revenue growth in the region, especially as service providers in the DACH region are significantly more specialized compared to other developed markets. This creates interesting opportunities for companies wanting to expand their footprint through M&A or organic growth,” said Andy Nybo, managing director at Burton-Taylor.

“We see a lot of well-established and emerging local players such as Argus Data Insights, UNICEPTA, Landau Media, Observer AG, Ubermetrics, eMedia Monitor and EQS Group,” Porter said. “Meltwater is a notable player too, and Cision has a presence through PRIME Research; several other major global Media Intelligence providers have relatively little presence”.

The 78-page Burton-Taylor Media Intelligence Regional Analysis – German-Speaking Markets The report is available for immediate download by Burton-Taylor research members through our research portal or the report can be purchased by visiting here or by contacting orders@burton-taylor.com, +1 646 225-6696.

About Burton-Taylor International Consulting (www.burton-taylor.com)
Burton-Taylor International Consulting, part of TP ICAP group, is the recognized leader in information industry market research, strategy and business consulting.  Burton-Taylor Exchange, Credit, Risk, Compliance, Media Intelligence, PR and Market Data share figures are seen as industry benchmark standard globally. For further information see www.burton-taylor.com.

About TP ICAP (www.tpicap.com)
TP ICAP brings together buyers and sellers in global financial, energy and commodities markets. It is the world’s largest wholesale market intermediary, with a portfolio of businesses that provide broking services, data & analytics and market intelligence, trusted by clients around the world. We operate from offices in 31 countries, supporting award-winning brokers with market-leading technology. For further information see www.tpicap.com.

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