Media Intelligence and PR Information/Software Global Share & Segment Sizing 2015
(Key Competitors, Global Market Share 2014, Global Segment Sizing 2014, Global Market Trending 2010-14, Global Segment Trending 2010-14)
In 2014, global spend on Media Intelligence and PR information & software was up 7.12%, as demand topped USD2.6b.
Burton-Taylor leads the industry in coverage, delivering the only comprehensive analysis of media intelligence and public relations information/software supplier share, demand segmentation and vendor demographics.
This 104 page analysis is sufficiently detailed to allow media intelligence and public relations information/software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments. The report will also enable public relations information/software users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.
This report includes quantitative analysis, detailed underlying data and important market observations.