- April 28, 2015
- Posted by: David Tabaka
- Category: Media Intelligence, News, Press Releases, Public Relations
Surging Social Media demand continues to drive spending growth for PR professionals; Contact Management, Media Analysis, Media Monitoring and Press Release Distribution spending also growing
Spending on Media Intelligence information and software solutions for public relations professionals grew 7.12% in 2014 to USD2.62 billion, according to a new report by Burton-Taylor International Consulting LLC.
“The hottest areas of spending growth were Social Media solutions and tools for managing contacts with key influencers – whether traditional-media journalists or new-media commentators”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor, a recognized leader in information industry market research, strategy and business consulting. “However, the real story in 2014 was the restructuring activity within the industry. Cision, Vocus, Gorkana, Kantar Media and Precise Media have all been in the headlines for acquisition-related events and many believe there is still more restructuring to come.” Boosted by a string of industry takeovers, Cision is now the largest Media Intelligence provider in the world, taking market leadership from UBM-owned press release distributor PR Newswire, which had held the top spot since 2009. The Burton-Taylor study shows that NASDAQ OMX, Meltwater, Kantar Media and iSentia enjoyed the highest five-year growth rates among the industry’s major suppliers. It also shows a sustained rise in demand, with overall spend in the industry growing at a 7.35% compound annual rate (CAGR) over the past five years. “2014 was a very good year for the industry,” says report contributor Chris Porter, Director at Porter Walford Consulting and Burton-Taylor Associate. “Part of the spending growth reflects the challenge of managing social media relations, with specialized companies such as Hootsuite, Socialbakers, Brandwatch and Sysomos all doing well. Client spend also continues to reflect general economic conditions, with vendor revenue growth mirroring the economic upturns in the highly significant US and UK markets.”
A free download of Burton-Taylor’s 2015 Media Intelligence/Public Relations Information & Software Competitor and Segment Market maps, which include extracts from the report, and the table of contents, may be requested by visiting the Research Request page and inputting research sample code MIPRMARKET2015BT.
The 104 page Burton-Taylor Media Intelligence/Public Relations Information & Software Global Share & Segment Sizing 2015 – Key Competitors, Global Market Share 2014, Global Segment Sizing 2014, Global Market Trending 2010-14, Global Segment Trending 2010-14 report may be purchased by visiting the Research page or by contacting email@example.com, +1 646 201-4152
About Burton-Taylor International Consulting LLC
Burton-Taylor International Consulting LLC is a recognized leader in information industry market research, strategy and business consulting. B-T Credit, Risk, Compliance, Media Intelligence, PR and Market Data share figures are seen as standards globally. Burton-Taylor clients command an estimated 80% share of global revenue in the Market Data space and include the world’s largest information companies and exchange groups, key government organizations and regulatory bodies on multiple continents, the largest advisory firms serving the industry, and more than 30 of the most active private equity and investment companies around the world…all of which using Burton-Taylor data as their industry benchmark.
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