MEDIA INTELLIGENCE AND PR SOFTWARE/INFORMATION

MEDIA INTELLIGENCE AND PR SOFTWARE/INFORMATION

How is the changing supplier landscape affecting services for corporate communications professionals, and which companies are benefiting?

Burton-Taylor is the recognized industry benchmark in the rapidly changing media intelligence and public relations information/software space, driving the critical decision-making of investors, suppliers and advisors.  As growth in social media continues, new providers enter the market and existing suppliers merge, distinctive insight into this evolving industry is essential to remain competitive.

Available Media Intelligence and PR Software/Information Research

COMPANY FOCUS – CISION ACQUIRES TRENDKITE AND FALCON – WHY? WHAT NEXT?   |   PRICE: $2,000

Cision entered 2019 with two high-profile acquisitions: social media company Falcon.io and digital PR technology company TrendKite. It has also now reported its 2018 results, updated its guidance for 2019 ...
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MEDIA INTELLIGENCE AND PR INDUSTRY CHRONICLE – KEY EVENT REFERENCE, 2018   |   PRICE: $1,000

The media intelligence and PR information/software industry saw multiple acquisitions, a significant number of product launches and several examples of competitive maneuvering in 2018. This 37 page reference details the ...
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COMPANY FOCUS – KANTAR MEDIA INTELLIGENCE AND WPP STRATEGIC REVIEW   |   PRICE: $2,000

Global communications company WPP PLC has announced that it is seeking a strategic partner, or partners, for its Kantar business and has received unsolicited expressions of interest. This 38-page Burton-Taylor ...
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COMPANY FOCUS – TRENDKITE ACQUISITIONS EXPAND ITS SOCIAL OFFERINGS   |   PRICE: $2,000

Fast-growing Media Intelligence provider TrendKite recently acquired social influencer database company Insightpool and social analytics provider Union Metrics, in its first acquisitions. This 30-page Burton-Taylor Company Focus report, drawing on ...
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MEDIA INTELLIGENCE BUYER’S GUIDE – CISION COMMUNICATIONS CLOUD 2018   |   PRICE: $2,000

Cision is by far the largest provider of Media Intelligence services in the world and Cision Communications Cloud is its flagship service. This Burton-Taylor Media Intelligence Buyer’s Guide provides an ...
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HOW ARE BURTON-TAYLOR REPORTS USED?

FINANCIAL MARKET DATA COMPANIES

The most successful financial market data companies use Burton-Taylor reports to benchmark their performance, track their competition and find the fastest growing user groups

MAJOR EXCHANGES

The world’s fastest growing exchanges use Burton-Taylor reports to target diversification opportunities that will expand their businesses into new revenue markets.

MEDIA INTELLIGENCE AND PR FIRMS

Forward-thinking media intelligence and PR firms use Burton-Taylor reports to better understand what is impacting traditional distribution revenue and what is driving the hyper-accelerated social media growth.

CREDIT FRAUD AND RISK

Trusted credit, fraud, risk management and compliance tool providers use Burton-Taylor reports to fully grasp the impact that changing regulations are having on demand.

INVESTMENT BANKS AND PE FIRMS

The most active investment banks and private equity firms use Burton-Taylor reports to quantify market size and to unearth ownership and acquisition candidates.

CONSULTING FIRMS

The largest consulting firms use Burton-Taylor reports to ensure a rock-solid foundation of unique industry data is behind all their recommendations.

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