Media Intelligence and PR Software/Information Global Share & Segment Sizing 2019

(Key Competitors, Global Market Share 2018, Global Segment Sizing 2018, Global Market Trending 2014-18, Global Segment Trending 2014-18)

 

In 2018, global spend on Media Intelligence and PR software & Information increased double-digit to over USD4.1bn, with growth across all segments, especially solutions relating to social media.

 

Burton-Taylor analysis indicated that excluding the social media segment, the Media Intelligence market grew mid-single-digits.

 

Burton-Taylor leads the industry in coverage, delivering the only comprehensive analysis of media intelligence and public relations software/information supplier share, demand segmentation and vendor demographics.

 

The report also includes exclusive insights into vendor developments and strategies, such as Cision’s plans for TrendKite and Falcon, the financial background to Meltwater’s global recapitalization and vendor plans for their products during the rest of 2019.

 

This 138-page analysis is sufficiently detailed to allow media intelligence and public relations information/software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments.

 

The report will also enable public relations software/information users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.

 

This report includes quantitative analysis, detailed underlying data and important market observations.

 

CRITICAL:  There are two options to purchase this report.  The report may be purchased in PDF form, which includes sharing rights for up to five users, within the same firm.  Alternatively, the report can be purchased with enterprise distribution rights, which includes both the PDF and underlying spreadsheet data.

 

For your protection each PDF report is individually ID/PW protected.  After purchasing you, and any other licensed users, will be provided a unique copy for download.

 

Other key Media Intelligence and PR Information/Software industry updates:

 

Burton-Taylor has published in-depth studies of multiple Media Intelligence and PR Information/Software companies and industry surveys.  To view a complete list of MI/PR service content, please look here.

Report Contents - Click to VIew
  • Seven company “Market Sheets”, each showing estimated global share, regional distribution, five-year performance trend, business demographics, recent acquisition history and revenue for the largest or most influential companies in the industry.
  • Five-year global and regional market share, trend data and growth charts for the eleven companies included in the Market Sheets.
  • Five-year segment sizing, trend data and growth charts for the major industry segments.
  • Five-year company market share and trend data for the major industry segments, including share changes across the Americas, EMEA and Asia.

View high-level findings and sample slides from the report

To view high-level findings and sample slides from the report, download the Media Intelligence and PR Information/Software Global Share & Segment Sizing 2019 – Information Kit.

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FREQUENTLY ASKED QUESTIONS

What companies are covered in this report?
  • Argus Data Insights
  • Business Wire
  • Cision
  • iSentia
  • Kantar
  • Meltwater
  • Nasdaq (PR Services Division) through 2017
  • West (from Nasdaq) 2018
What are the major industry segments covered in the report?
  • Contact Management
  • Media Analysis
  • Media Monitoring
  • Press Release Distribution
  • Social Media

Who should buy this report?
  • Media & Market Data Industry Analysts
  • Private Equity Firms
  • Investment Bankers
  • Press Release Distribution Solution Vendors
  • Social Media Management Solution Vendors
  • Integrated PR Management Solution Vendors
  • Media Analysis Solution Vendors
  • Journalist/Key Influencer Contact Management Solution Vendors
  • Media Monitoring Solution Vendors
  • Product Managers
  • Marketers
  • Sales Managers
  • Strategists

How does this report benefit Media and PR industry vendors or industry analysts?

This report allows them to measure the penetration and growth of competitor services, evaluate the past success of company and competitor actions, as well as isolate and target new and changing growth opportunities.

How does this report benefit Media and PR solutions users?

This report allows them to determine the leading current, historical, regional and global share leaders within the segments they operate, as well as target the market leading vendor most appropriate to their needs.

Is all the underlying spreadsheet data included?

Yes.  The enterprise distribution version includes both the PDF and underlying spreadsheet data file.

What are the distribution rights?

There are two options to purchase this report.  The report may be purchased in PDF form, which includes sharing rights for up to five users, within the same firm.  Alternatively, the report can be purchased with enterprise distribution rights, which includes both the PDF and underlying spreadsheet data.

Can I view the table of contents?
How much does the report cost?

There are two options to purchase this report.

The PDF version, which includes sharing rights for up to five users, within the same firm sells for $4,750.

The  enterprise distribution version, which includes both the PDF and underlying spreadsheet data sells for $10,925.

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