Media Intelligence and PR Information/Software Global Share & Segment Sizing 2016
(Key Competitors, Global Market Share 2015, Global Segment Sizing 2015, Global Market Trending 2011-15, Global Segment Trending 2011-15)
In 2015, global spend on Media Intelligence and PR information & software was up 5.50%, as demand approached USD3b and the industry remained fertile ground for acquisition activity.
Burton-Taylor leads the industry in coverage, delivering the only comprehensive analysis of media intelligence and public relations information/software supplier share, demand segmentation and vendor demographics.
This 106 page analysis is sufficiently detailed to allow media intelligence and public relations information/software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments.
The report will also enable public relations information/software users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.
This report includes quantitative analysis, detailed underlying data and important market observations.