Media Intelligence and PR Information/Software Global Share & Segment Sizing 2017
(Key Competitors, Global Market Share 2016, Global Segment Sizing 2016, Global Market Trending 2012-16, Global Segment Trending 2012-16, Market Growth Survey Results 2017)
In 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time.
Burton-Taylor leads the industry in coverage, delivering the only comprehensive analysis of media intelligence and public relations information/software supplier share, demand segmentation and vendor demographics.
This 136 page analysis is sufficiently detailed to allow media intelligence and public relations information/software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments.
The report will also enable public relations information/software users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.
This report includes quantitative analysis, detailed underlying data and important market observations. The report also includes exclusive Burton-Taylor Media Intelligence vendor product, pricing, profitability & growth survey results from 2017.
CRITICAL: This report does NOT carry “enterprise” distribution rights. It may be shared with “up to five users, within the same firm”. Should you require enterprise distribution rights, the right to share the report or data with other firms, or the right to use the report or data in regulatory filings or publicly available marketing materials, please email email@example.com for pricing.
Other key Media Intelligence and PR Information/Software industry updates:
Burton-Taylor has published an in-depth study of the needs of Public Relations practitioners in South-East Asia and the way that they currently undertake Media Intelligence activities including traditional and social media monitoring, media analysis, press release distribution and contacting of journalists and other key opinion leaders.
This report is designed to give an insight into the needs, challenges and opportunities of public relations practitioners doing business in Singapore, Malaysia and Indonesia, and across the South-East Asia region in general.
It is based on in-depth interviews with 20 public relations practitioners from a representative range of organizations including agencies, corporates, both local and global, and government.
The detailed Public Relations Needs and Media Intelligence Solutions – South-East Asia Market Study 2017 report may be purchased here.
Until recently the latest available group accounts for Meltwater (the third-largest Media Intelligence vendor in the world and a particularly significant provider of media monitoring services)were for the year ended 2010, filed in 2014. In April 2017, Meltwater filed its group accounts for the years 2011-15, containing significant new information on the company’s recent financial history.
Burton-Taylor has undertaken an in-depth analysis of these filings and other related materials and published the exclusive report “Company Focus – Meltwater Finally Files Financials” which includes a detailed analysis of Meltwater’s recent revenue trends, profit/loss history, borrowings and repayments.
The detailed Company Focus – Meltwater Finally Files Financials report may be purchased here.
Leading global Media Intelligence company Cision has announced that it has agreed to acquire privately held French company L’Argus de la Presse. A detailed prospectus has also been filed in support of Cision’s plans for a public listing.
Burton-Taylor has drawn on its extensive knowledge of the European Media Intelligence market to provide a detailed analysis of the Argus acquisition and its impact on the competitive landscape, both in France and at a global level.
The detailed Company Focus – Cision Acquisition/Prospectus Analysis report may be purchased here.