Just as marketers are buying more and more technology, so are communications professionals – PRWeek assesses the factors to bear in mind when making choices.
Spend on communications technology is an increasingly significant part of the PR landscape and grew almost 10% in 2017 to $3.5 billion, according to researchers.
This estimate by Burton-Taylor International Consulting compares to an ad tech industry that is set to hit $100 billion by 2020, per a 2015 survey by consulting firm Technology Business Research.
In the June 2018 report, Burton-Taylor identifies Cision as the largest supplier of communications tech, accounting for about 20% of the global market.
Read the full story here: https://www.prweek.com/article/1497746/pr-pros-choose-tech-weapons