Company Focus – Cision Acquires TrendKite and Falcon – Why? What Next?


Burton-Taylor is the recognized Media Intelligence/PR industry leader.


Cision entered 2019 with two high-profile acquisitions: social media company and digital PR technology company TrendKite.  It has also now reported its 2018 results, updated its guidance for 2019 – and has been the subject of media reports saying that it is holding discussions with private equity firms about a potential sale.


Burton-Taylor analyzes the drivers that led Cision to buy Falcon and TrendKite, sets out Cision’s intentions for its newly acquired assets, and looks at Cision’s recent financial performance.

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