Global communications company WPP PLC has announced that it is seeking a strategic partner, or partners, for its Kantar business and has received unsolicited expressions of interest.
This 38-page Burton-Taylor Company Focus report assesses the potential impact on Kantar’s Media Intelligence business of a Kantar divestment to either a strategic or a financial buyer..
The report also looks at the background to the proposed transaction, gives an update on recent developments, assesses the likelihood of a carve-out sale of the Media Intelligence business, reviews which Media Intelligence providers could – or could not – be viewed as potential acquirers and assesses the implications of various divestment alternatives for other Media Intelligence providers and customers.
CRITICAL: This report does NOT carry “enterprise” distribution rights. It may be shared with “up to five users, within the same firm”. Should you require enterprise distribution rights, the right to share the report or data with other firms, or the right to use the report or data in regulatory filings or publicly available marketing materials, please email email@example.com for pricing.
For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2018 – Key Competitors, Global Market Share 2017, Global Segment Sizing 2017, Global Market Trending 2013-17, Global Segment Trending 2013-17 report here.