Isentia is the leading provider of Media Intelligence services in the Asia-Pacific region.
In late 2018 Isentia launched a new corporate strategy and greatly increased the pace of its product updates.
This extensively updated report, published in June 2019, provides an independent analysis of the company’s flagship product, Isentia Mediaportal, in order to help potential users to make better buying decisions. It describes the many changes in the product since Burton-Taylor’s previous Buyer’s Guide report of April 2018.
The Buyer’s Guide provides a systematic analysis of how Isentia Mediaportal helps communications professionals to monitor media coverage; measure and analyse its impact; identify journalists and other key influencers and manage contacts with them; distribute press releases and track their impact; and monitor, analyse and manage social media coverage. It also provides information on Isentia’s company background, strategy, pricing model and competitive positioning. The report presents information on Isentia Mediaportal in relation to over 130 criteria, all shown in a clear, easy-to-read presentation format.
For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2019 – Key Competitors, Global Market Share 2018, Global Segment Sizing 2018, Global Market Trending 2014-18, Global Segment Trending 2014-18 report here.