Isentia is the leading provider of Media Intelligence services in the Asia-Pacific region.
This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of the company’s flagship product, Isentia Mediaportal, in order to help potential users to make better buying decisions.
The Buyer’s Guide provides a systematic analysis of how Isentia Mediaportal helps communications professionals to monitor media coverage; measure and analyse its impact; identify journalists and other key influencers and manage contacts with them; distribute press releases and track their impact; and monitor, analyse and manage social media coverage. It also provides information on Isentia’s company background, strategy, pricing model and competitive positioning. The report presents information on Isentia Mediaportal in relation to over 130 criteria, all shown in a clear, easy-to-read presentation format.
The Buyer’s Guide is published alongside a Burton-Taylor “Companies To Watch” report, analysing the recent corporate performance of Isentia and identifying the key issues currently facing the company.
For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2017 – Key Competitors, Global Market Share 2016, Global Segment Sizing 2016, Global Market Trending 2012-16, Global Segment Trending 2012-16 report here.