NewsWhip (https://www.newswhip.com) is a predictive Media Intelligence tool, providing real-time tracking of social media engagement with media stories; it aims to help brands, agencies and publishers to take critical business decisions in a very timely fashion.
This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of the NewsWhip product and the company behind it, in order to help potential users of the service to make better buying decisions.
The Buyer’s Guide provides a systematic analysis of how NewsWhip helps communications professionals at agencies, corporations, public institutions, NGOs and publishers to identify and react to emerging trends.
The service helps users to identify news stories spreading the fastest among specific audiences; predict which stories are the most likely to go viral; see which stories, topics and formats are doing unusually well, relative to past publisher performance; identify the most influential authors and the most pivotal stories in relation to current topics; and analyze the evolution of current issues by comparing them to previous similar events.
The Buyer’s Guide also provides information on NewsWhip’s company background, strategy, pricing model and competitive positioning.
It presents information on NewsWhip in relation to around 100 criteria, all shown in a clear, easy-to-read presentation format.
For related Burton-Taylor expert analysis on other aspects of the Media Intelligence and PR Software/Information industry, click here.