(Key Competitors, Global Market Share 2018, Global Segment Sizing 2018, Global Market Trending 2014-18, Global Segment Trending 2014-18)
In 2018, global spend on Media Intelligence and PR software & Information increased double-digit to over USD4.1bn, with growth across all segments, especially solutions relating to social media.
Burton-Taylor analysis indicated that excluding the social media segment, the Media Intelligence market grew mid-single-digits.
Burton-Taylor leads the industry in coverage, delivering the only comprehensive analysis of media intelligence and public relations software/information supplier share, demand segmentation and vendor demographics.
The report also includes exclusive insights into vendor developments and strategies, such as Cision’s plans for TrendKite and Falcon, the financial background to Meltwater’s global recapitalization and vendor plans for their products during the rest of 2019.
This 138-page analysis is sufficiently detailed to allow media intelligence and public relations information/software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments.
The report will also enable public relations software/information users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.
This report includes quantitative analysis, detailed underlying data and important market observations.
CRITICAL: There are two options to purchase this report. The report may be purchased in PDF form, which includes sharing rights for up to five users, within the same firm. Alternatively, the report can be purchased with enterprise distribution rights, which includes both the PDF and underlying spreadsheet data.
For your protection each PDF report is individually ID/PW protected. After purchasing you, and any other licensed users, will be provided a unique copy for download.
Other key Media Intelligence and PR Information/Software industry updates:
Burton-Taylor has published in-depth studies of multiple Media Intelligence and PR Information/Software companies and industry surveys. To view a complete list of MI/PR service content, please look here