Report: PR Pros Spent $3bn On Media Intel And Software In 2016

Cision leads with 20% of the market, according to new study from Burton-Taylor International Consulting.

Spend on media intelligence information and software solutions by PR professionals grew 6.6% to $3.16bn in 2016, according to a report published today by Burton-Taylor International Consulting. The report found that the market has grown at a compound annual rate of 5.72% over the last five years.

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