Public Relations Needs and Media Intelligence Solutions – South-East Asia Market Study 2017
(General Market Background, Key Market Trends, Evolving Formats, Use of Media Intelligence Solutions)
Burton-Taylor has published an in-depth study of the needs of Public Relations practitioners in South-East Asia and the way that they currently undertake Media Intelligence activities including traditional and social media monitoring, media analysis, press release distribution and contacting of journalists and other key opinion leaders.
This report is designed to give an insight into the needs, challenges and opportunities of public relations practitioners doing business in Singapore, Malaysia and Indonesia, and across the South-East Asia region in general.
It is based on in-depth interviews with 20 public relations practitioners from a representative range of organizations including agencies, corporates, both local and global, and government.
The new research also includes information on:
- General market background
- Key market trends, including the impact of the shift towards fewer, younger journalists and rise of bloggers and other “Key Opinion Leaders” (KOLs)
- Evolving formats, including changing attitudes towards face-to-face events and use of video content
- Use of Media Intelligence Solutions for the activities of:
- Media Monitoring
- Social Media
- Media Analysis
- Journalist/Key Influencer Contact Management
- Press Release Distribution
This Burton-Taylor report includes unique measurement of the use of media intelligence services such as those of Isentia, Meltwater, Dow Jones Factiva and PR Newswire; social media tools such as Hootsuite, Digmind, Synthesio and Isentia Brandtology; and specialised local providers such as NAMA, InsightMatrix and Telum Media.
Both vendors of Media Intelligence/Public Relations information/software services and Public Relations practitioners can benefit from understanding the changing dynamics of this market.
Vendors will better target new growth opportunities within individual segments in the region, based on deeper understanding of client needs and current working practices, and will also improve their understanding of the Media Intelligence solution providers perceived by practitioners to be active in the region.
Practitioners can benchmark themselves against their fellows, both regarding their approach to current industry challenges and their use of Media Intelligence solutions.
CRITICAL: This report does NOT carry “enterprise” distribution rights. It may be shared with “up to five users, within the same firm”. Should you require enterprise distribution rights, the right to share the report or data with other firms, or the right to use the report or data in regulatory filings or publicly available marketing materials, please email email@example.com for pricing.
The detailed Public Relations Needs and Media Intelligence Solutions – South-East Asia Market Study 2017 report may be purchased here.
For the “whole story” on the Media Intelligence and PR Information/Software industry, see the Burton-Taylor Media Intelligence and PR Information/Software Global Share & Segment Sizing 2017 – Key Competitors, Global Market Share 2016, Global Segment Sizing 2016, Global Market Trending 2012-16, Global Segment Trending 2012-16 report here.