areas of expertise
- Media Intelligence
- PR Software
- Media Monitoring
- Media Measurement
- Press Release Distribution
- Social Media Management
Chris Porter is an Associate at Burton-Taylor International Consulting and has over 30 years of experience in the business information industry. He has been working for Burton-Taylor since 2012 and is responsible for its Media Intelligence/PR Software and Information vertical.
Chris is recognized worldwide as a leading independent expert on the rapidly evolving marketplace for information services aimed at public relations and communications professionals. He covers all of media monitoring; media analysis; journalist/key influencer contact management; press release distribution; and social media monitoring, analysis and management. In his work, he maintains frequent contacts with established and emerging vendors as well as with private equity firms and other investors interested in the space.
He previously worked for Dow Jones, Factiva and Reuters, analyzing B2B and consumer information markets in the Americas, EMEA and Asia for senior management, as well as supporting front-line sales staff. In addition to his Media Intelligence expertise, Chris also has deep knowledge of financial crime and compliance information, especially relating to anti-money laundering (AML) and know-your-customer (KYC) requirements.
Chris entered the information & news space at Dow Jones publication The Wall Street Journal in 1989. He spent a decade working in continental Europe for Dow Jones and Reuters as a journalist, product manager and local-language content specialist.
He was a founding member of leading business information database Factiva and created the team which built the Factiva Intelligent Indexing taxonomy, which supports seamless searching across millions of documents in over 20 languages. He also created a global consulting team for Factiva, focusing on content-related services including taxonomy and knowledge management.
Chris has a working knowledge of several European languages and a doctorate in French.