Strong Growth in German-Speaking Media Intelligence Market

Burton-Taylor has recently published new research on the Media Intelligence/PR software market in the German-speaking “DACH” region, i.e. Germany, Austria and Switzerland. We size the market at over USD330m in 2019, with sustained historical growth. It’s an interesting one, with a very different vendor landscape compared with other developed markets such as the US, Canada, the UK, France or Australia. We’re glad we spent the time to take a closer look; warm thanks to all who helped us.

• For a high level overview of our findings, please review the report press release here.
• For a detailed description of the report click here.
• To purchase the report click here.

We’re now working on the next annual Burton-Taylor Media Intelligence/PR software market report; and gathering insights into the impact of economic recession on the market.

Chris Porter is an Associate at Burton-Taylor International Consulting. He is the lead analyst for Burton-Taylor on the Media Intelligence/PR software and services industry.