To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 billion in 2018, according to a new report from...
Spend increases double-digit, passing USD4.1 BillionSpend on Media Intelligence software and information solutions by public relations professionals surged double-digit in 2018 to over USD4.1 billion, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s...
Just as marketers are buying more and more technology, so are communications professionals - PRWeek assesses the factors to bear in mind when making choices.Spend on communications technology is an increasingly significant part of the PR landscape and grew almost...
Spend increases by 9.3%, passing USD3.5 Billion Spend on media intelligence information and software solutions by public relations professionals shot up 9.3% in 2017 to USD3.5 billion, according to a new report published today by Burton-Taylor International Consulting, part of TP...
Merger and Acquisition Reshapes Industry, as Social Media and Media Analysis Demand Drive GrowthSpending on Media Intelligence information and software solutions for public relations professionals grew 5.50% in 2015 to USD2,989.6 million, according to a new report by Burton-Taylor International...