Just as marketers are buying more and more technology, so are communications professionals - PRWeek assesses the factors to bear in mind when making choices. Spend on communications technology is an increasingly significant part of the PR landscape and grew almost...
Spend increases by 9.3%, passing USD3.5 Billion Spend on media intelligence information and software solutions by public relations professionals shot up 9.3% in 2017 to USD3.5 billion, according to a new report published today by Burton-Taylor International Consulting, part of TP...
Merger and Acquisition Reshapes Industry, as Social Media and Media Analysis Demand Drive GrowthSpending on Media Intelligence information and software solutions for public relations professionals grew 5.50% in 2015 to USD2,989.6 million, according to a new report by Burton-Taylor International...
Surging Social Media demand continues to drive spending growth for PR professionals; Contact Management, Media Analysis, Media Monitoring and Press Release Distribution spending also growingSpending on Media Intelligence information and software solutions for public relations professionals grew 7.12% in 2014...
Burton-Taylor data indicates Social Media demand up over 20%; HootSuite & Radian6 remain largest Social Media Monitoring providers; traditional Press Release Distribution contracting; Media Monitoring, Media Analysis and Contact Management growingBurton-Taylor International Consulting LLC, a recognized leader in information industry...