Communications technology spending saw a double-digit increase last year to $4.1 billion, according to a report by Burton-Taylor International Consulting. The social media segment saw the strongest growth, followed by influencer management and media analysis. Media monitoring and press release distribution...
Spend increases double-digit, passing USD4.1 Billion Spend on Media Intelligence software and information solutions by public relations professionals surged double-digit in 2018 to over USD4.1 billion, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s...
Spend increases by 9.3%, passing USD3.5 Billion Spend on media intelligence information and software solutions by public relations professionals shot up 9.3% in 2017 to USD3.5 billion, according to a new report published today by Burton-Taylor International Consulting, part of TP...
Gaps Seen in Media Intelligence Solutions for South-East Asia PR Practitioners Public Relations professionals in South-East Asia are facing radical change as demographic shifts shake up traditional PR practices, according to a new report published today by Burton-Taylor International Consulting (part...
Cision leads with 20% of the market, according to new study from Burton-Taylor International Consulting.Spend on media intelligence information and software solutions by PR professionals grew 6.6% to $3.16bn in 2016, according to a report published today by Burton-Taylor International...