M&A spend in current round of industry restructuring runs into billionsThe market for Media Intelligence software and information solutions for public relations professionals is being radically reshaped through mergers and acquisitions, with M&A spending running into the billions, according to...
Communications technology spending saw a double-digit increase last year to $4.1 billion, according to a report by Burton-Taylor International Consulting.The social media segment saw the strongest growth, followed by influencer management and media analysis. Media monitoring and press release distribution...
Spend increases double-digit, passing USD4.1 BillionSpend on Media Intelligence software and information solutions by public relations professionals surged double-digit in 2018 to over USD4.1 billion, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s...
Spend increases by 9.3%, passing USD3.5 Billion Spend on media intelligence information and software solutions by public relations professionals shot up 9.3% in 2017 to USD3.5 billion, according to a new report published today by Burton-Taylor International Consulting, part of TP...
Gaps Seen in Media Intelligence Solutions for South-East Asia PR PractitionersPublic Relations professionals in South-East Asia are facing radical change as demographic shifts shake up traditional PR practices, according to a new report published today by Burton-Taylor International Consulting (part...