Just as marketers are buying more and more technology, so are communications professionals - PRWeek assesses the factors to bear in mind when making choices. Spend on communications technology is an increasingly significant part of the PR landscape and grew almost...
Gaps Seen in Media Intelligence Solutions for South-East Asia PR PractitionersPublic Relations professionals in South-East Asia are facing radical change as demographic shifts shake up traditional PR practices, according to a new report published today by Burton-Taylor International Consulting (part...
Cision leads with 20% of the market, according to new study from Burton-Taylor International Consulting.Spend on media intelligence information and software solutions by PR professionals grew 6.6% to $3.16bn in 2016, according to a report published today by Burton-Taylor International...
Spend increases by 6.55%, reaching USD3.16 Billion in 2016London, New York and Osprey, Florida: Spend on media intelligence information and software solutions by public relations professionals grew 6.55% in 2016 to USD3.16 billion, according to a new report published today by...
Merger and Acquisition Reshapes Industry, as Social Media and Media Analysis Demand Drive GrowthSpending on Media Intelligence information and software solutions for public relations professionals grew 5.50% in 2015 to USD2,989.6 million, according to a new report by Burton-Taylor International...