PR tech remains a robust economy Spend on communications technology saw a double-digit increase last year to $4.1 billion, according to a report by Burton-Taylor International Consulting. The social media segment saw the strongest growth, followed by influencer management and media analysis. ...
Spend increases double-digit, passing USD4.1 Billion Spend on Media Intelligence software and information solutions by public relations professionals surged double-digit in 2018 to over USD4.1 billion, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s...
Just as marketers are buying more and more technology, so are communications professionals - PRWeek assesses the factors to bear in mind when making choices. Spend on communications technology is an increasingly significant part of the PR landscape and grew almost...
Gaps Seen in Media Intelligence Solutions for South-East Asia PR Practitioners Public Relations professionals in South-East Asia are facing radical change as demographic shifts shake up traditional PR practices, according to a new report published today by Burton-Taylor International Consulting (part...
Cision leads with 20% of the market, according to new study from Burton-Taylor International Consulting.Spend on media intelligence information and software solutions by PR professionals grew 6.6% to $3.16bn in 2016, according to a report published today by Burton-Taylor International...